Top TikTok Shop creators: who earns the most
Who is the top earner on TikTok Shop? See the creators with the highest estimated sales over the last 30 and 7 days, their category and their top product.
Ranked by estimated GMV from sales attributed to each creator’s videos and LIVEs.
The top earner on TikTok Shop changes every month, so no single creator holds the title. We rank creators by estimated GMV: the sales attributed to their videos and LIVEs. The leaderboard below shows the leaders for the period you pick: the last 30 days, or the last 7 days with growth. Creators earn a commission on those sales, set by each seller, so their earnings are a share of their GMV, not the full amount.
Top 10 TikTok Shop creators
Last 30 days · estimated GMVLoading creators…
How we find the top earner on TikTok Shop
The leaderboard ranks creators by the sales they drive, not by followers. A creator with a smaller audience can outsell a bigger one if their videos and LIVEs convert.
Attribute sales to creators
creator GMV = orders from their videos + orders from their LIVEsEach TikTok Shop order is linked to the video, LIVE or shop page it came from. We add up the orders that came from a creator’s own content.
Add up the daily sales
GMV (30 days) = sum of the last 30 daily valuesEach creator has a daily GMV series. The 30-day figure adds up all 30 days, and the 7-day figure adds up the last 7.
Measure growth
growth = (last 7 days − the 7 days before) ÷ the 7 days before × 100Growth is shown on the 7-day leaderboard only. It compares the last 7 days with the 7 days before.
Rank and show the top product
rank = GMV for the period you pickCreators are ranked by estimated GMV for the period you pick. Where we have it, each row shows the creator’s top product by GMV.
How creators earn on TikTok Shop
| Way to earn | Who pays | How it works | In this leaderboard |
|---|---|---|---|
| Affiliate commission | The seller | A percentage of each sale the creator drives. The seller sets the rate per product. | Yes, as GMV |
| LIVE selling | The seller | Creators sell products in a LIVE stream and earn the same affiliate commission on those orders. | No |
| Creator Rewards Program | TikTok | Pays for eligible original videos over one minute long. It is separate from shop commission. | No |
| LIVE gifts | Viewers | Viewers send virtual gifts during a LIVE. They are separate from shop sales. | No |
| Brand deals | The brand | Flat fees or retainers agreed directly with a brand, often on top of commission. | No |
Commission is paid on sales the creator drives, so a creator’s earnings are a share of their GMV. Rates and payout timing vary by seller and product.
Frequently asked questions
Who is the top earner on TikTok Shop?
It changes every month, so there is no permanent top earner. Rankings depend on which creators drive the most sales in that period, and one viral video or big LIVE can move a creator up fast. This leaderboard ranks creators by estimated GMV from sales attributed to their videos and LIVEs, over the last 30 days or the last 7 days, and shows the leaders by category.
How much do TikTok Shop affiliates make?
Affiliates earn a commission on each sale they drive, so their pay depends on their sales and the rate. The seller sets the commission rate for each product, and it is often 10–20% in many categories. A creator with $100,000 in attributed sales at a 15% rate earns about $15,000 in commission. Creator Rewards and LIVE gifts are paid separately.
How do I find TikTok Shop creators to promote my product?
Start with creators who already sell in your category. Filter this leaderboard by category, check each creator’s top product and recent sales, then send an open or targeted collaboration offer from TikTok Shop Seller Center. The best software for sourcing TikTok influencers ranks creators by sales, not followers, because a big audience does not always buy.
How are creators ranked on this leaderboard?
By estimated GMV in the period you pick: the last 30 days or the last 7 days. GMV is the value of orders attributed to a creator’s videos and LIVEs, before returns. For the last 7 days you can also sort by growth against the 7 days before. Figures are estimates, and each board shows a Data as of date.
How up to date is this leaderboard?
Each leaderboard shows a Data as of date. That is when our data for these creators was last updated, so the rankings are only as current as that date.
Related free tools
GMV is the value of orders attributed to a creator’s videos and LIVEs, before returns. A creator’s earnings are a commission on that GMV, set by each seller.